My son, keep my words and treasure my commandments within you.
Keep my commandments and live, And my teaching as the apple of your eye.
Proverbs 7:1-2 (NASB)
When we consider the use of the word "SON" in this verse, we can understand that it is not a command coming from a master to one who must obey him. Rather, it is a commandment of love, affection and protection. It expresses much more the love of a father for his son, the attention he gives him and the desire he has to see his son live and succeed in life. This is the love of God.
Not only does the author ask him to respect his commandments, but he must also protect them and be sensitive to them as he would with the apple of his eye. The word Keep is used in both verses, meaning it is of utmost importance. This word can be replaced by several other words combined, each with its own meaning. But placed in a precise order, they will reveal to us the context and meaning of the word in the two verses. These words are: Study, Meditate, Apply and Obey. I don't need to explain them, you already get the idea.
The word of God is always accompanied by a promise of life. But for this, we must meditate on it and apply it to ours, namely to obey. Jesus Himself gave us the importance of the word when, tempted by Satan in the desert, instead of fighting with all his might, he chose to use the word against him. So, this verse speaking to us too, I implore you to choose life because this promise is for you too. Keep the word in your heart.
May the grace and the peace of God be with you all.